Lucas Cordeiro

Who Am I?

Wed, 01 Jan 2020 00:00:00 +0000

A jack-of-all-trades with an eye for detail that gets things done. Whether it’s through images or text, I have the means and the ability to get your story out.

It's not about what you have to say, but how you say it.

These days, advertising hits people from every direction. Whether it be on their favourite social media sites or on the commute to and from school or work, they’re exposed to thousands of marketing materials from hundreds of companies, each calling for their time and money. The most likely result is that consumers ignore them, dismissing them as useless or annoying.

High budgets and polish isn’t enough; being able to effectively communicate your message has become more important than ever.

What I Do

From a young age, I was obsessed with media and how it can convey meaning and ideas. I’ve learned a lot since my early days, having been exposed to millions of messages in every medium available, and I’m ready to put that use.

While I work with multiple disciplines, what carries through each is that I aim for efficiency and quality in everything I do. Ultimately, I want to provide something of worth to my clients and the audience — rather than useless and annoying marketing, my main goal is that you find value in my work.

I imagine one might see my focus on writing as a futile endeavor. Of course, the average person doesn’t want to read novel-length articles daily, but it’s wrong to say it’s without merit.

Writing isn’t just a collection of words; it’s the dialogue in commercials, the copy on billboards, and the posts that scream out for attention on social media. They’re informative and persuasive, and carry power if composed correctly.

Pictures may be worth a thousand words, but text is what seals the deal.

What's On This Site

At the moment, much of the content is my own personal work.

Where Am I?

You can find me on LinkedIn or contact me directly.

360 Short Film

Fri, 01 Dec 2006 00:00:00 +0000

With technology advancing ever quicker, you always need someone on the cutting edge. I push to tell stories in new ways that will make an impact on the viewer.

The Goal

Film a short video utilizing 360 degree cameras.

The Result

This is one of the hardest and most fulfilling projects I had undertaken, both because of the camera system required to make it and the vision I had. I wanted to tell a horror story in which the viewer was the monster, gaining a perspective never seen before as the two hapless victims discover what power “The Game” has hidden away.

It is so satisfying to see what you’ve been picturing in your head on the screen. I can’t even begin to describe the happiness I felt upon seeing that opening shot.

Profile Article

Sat, 01 Jan 2005 00:00:00 +0000

When writing an article covering an individual, it is important to establish relatablility. By weaving in narrative, I seek to attain and keep reader interest.

The Goal

Profile and interview a MP candidate from the 2019 election.

The Result

The article mixes two styles, narrative and interview, to deliver information on a political candidate and the event they ran. I personally travelled to the office opening rally described in the article and got a few minutes interviewing the subject.

What I thought paramount to capture in the article was the atmosphere of the event and put the reader in the centre of it all. This attention to detail — without being too flowery or verbose — is what I strive for in my works.

Journalistic Article

Tue, 01 Jun 2004 00:00:00 +0000

In a news article, information is at its purest — and driest — form. This is how I go about delivering analytical information in an exciting and pertinent way.

The Goal

Create a news-style article discussing a topic of personal interest.

The Result

The article is an in-depth but concise look at a Toronto-based esports team going into their 2020 season. I wanted to go into the history of the players and what kind of expectations there were for them. In addition, I added in some concerns I had, as well as expanding out into a look at the format of the season itself and how that would affect them.

While I was concerned about the accessability of the game in question and how a layman would understand some of the terms, I believed that the storylines of this team were worth discussing.

Fundraising Letter

Thu, 01 Jan 2004 00:00:00 +0000

Fundraising letters are critical for non-profits to get the support they require. The following is how I would communicate large ideas and keep them impactful.

The Goal

Create a compelling fundraising letter for a non-profit event.

The Result

One of the more difficult things I’ve had to write for multiple reasons. For the purposes of the assignment, I chose to represent a veterans nonprofit, which was running an event a few days before Remembrance Day.

Describing in raw but concise detail the emotional struggles these men and women go through was hard, but pivoting to an event advertisement was a tall order. After multiple drafts, the final copy reaches the goals I put for myself effectively.

Company Branding

Wed, 01 Jan 2003 00:00:00 +0000

It’s key for businesses in the social media age to have a grander concept beyond a provider of products and services. This is how I establish a brand identity.

The Goal

Design a small business branding strategy.

The Result

This is a short presentation and brand strategy for a hypothetical small publisher. The brand logo and design of the presentation, as well as all the writing, were done by me.

I had recently become interested in the ebook market, and I wondered how I would position a new company entering into it. Much of the research went into comparing how similar organizations operate and what opportunities there could be in terms of brand image. Should I ever decide to go forward with this business idea, I believe the plan I set out is detailed enough to go forward with.

In Studio Photography

Sat, 01 Dec 2001 00:00:00 +0000

Big ideas are important, but the skill to execute them can be just as essential. I have the experience to say I am both creatively minded and technically able.

This is a collection of studio shots, cleaned up in Lightroom and Photoshop, that I’ve done over the course of my program. Most of these shots required handling specific staging and lighting set-ups in studio, in addition to extensive post-processing work. These should show that I can work well when it comes to knowledge of cameras, lighting, and set design.

Storytelling in Photos

Sat, 01 Jan 2000 00:00:00 +0000

Important for anyone working in media is concept realization — to turn imagination into reality. This is an example of capturing an otherworldly idea in images.

The Goal

Tell a self-contained story using only images

The Result

This is one of the early imaging assignments I did for school. The central theme was a “ghost investigation” using my grandmother’s house as a backdrop. I used controlled lighting and close-ups to create an eere feeling - even if the objects I was taking pictures of felt like the opposite.

Originally part of a larger slideshow, there were problems exporting it into something viewable outside Powerpoint (Submitting it as a .ppt was a requirement of the assignment). The images themselves communicate my idea well enough, so I decided to share a handful of my favourites.

Contact

Mon, 01 Jan 0001 00:00:00 +0000

Want to commission or hire a Toronto-based media creator? Let’s connect and make some magic happen. I’m available for any kind of short-term and long-term work.

Contact Me

The best way to get in touch is through email, lucas.cordeiro at gmx.com. You could also use the form below as an alternative.