It’s key for businesses in the social media age to have a grander concept beyond a provider of products and services. This is how I establish a brand identity.

The Goal

Design a small business branding strategy.

The Result

This is a short presentation and brand strategy for a hypothetical small publisher. The brand logo and design of the presentation, as well as all the writing, were done by me.

I had recently become interested in the ebook market, and I wondered how I would position a new company entering into it. Much of the research went into comparing how similar organizations operate and what opportunities there could be in terms of brand image. Should I ever decide to go forward with this business idea, I believe the plan I set out is detailed enough to go forward with.